Geofilters are special overlays that communicate the "where and when" of a Snap in a fun way, whether you’re sending it to a friend or adding it to your Story.
Location data, geo-targeting, geofences. Location-based technology is opening up a world of possibilities for marketers — but it’s also complicated, as new capabilities and use cases seem to emerge every day. It’s with this in mind that we introduce our new GeoMarketing 101 series, aimed at breaking down some of the most important "geo" concepts … Continue reading GeoMarketing 101: What Are Geofilters?
Geofilters are special overlays that communicate the "where and when" of a Snap in a fun way, whether you’re sending it to a friend or adding it to your Story.
Location data, geo-targeting, geofences. Location-based technology is opening up a world of possibilities for marketers — but it’s also complicated, as new capabilities and use cases seem to emerge every day. It’s with this in mind that we introduce our new GeoMarketing 101 series, aimed at breaking down some of the most important "geo" concepts … Continue reading GeoMarketing 101: What Are Geofilters?