Meta Data

Metadata is simply data about data. Data sounds like an insufferably dry topic; but it’s critical that ecommerce marketers understand the metadata that drives search engine optimization.

What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with SEO? This article outlines the answers to these questions.

Meta descriptions, important factors to a page's SEO, are HTML elements that help search engines better understand the content of the page.

This article break down the three types of information which are included in your meta data and show you how to gain access to and edit them.

You may not realize this, but images can generate a ton of traffic from image-based search engines (Google Images for example). If you want more of this traffic, you must learn how to optimize your images.

This article explains all about alt tags and title tags and why and how you should optimize these to help your images be found.

Metadata is used to describe individual pages on a websites, allowing search engines to understand what each page portrays. This data helps search engines evaluate the relevance of a page content, thus determining whether a page will or will not be displayed within search results.

Meta tags aren’t a magical solution, but they will help ensure your website appears on search engine results pages. Meta tags are one piece in a large algorithmic puzzle that major search engines look at when deciding which results are relevant to show users who have typed in a search query.