The Killers have become recognized for their work with the Product Red campaign, headed by Bono and Bobby Shriver. Every year since 2006, the band has released a Christmas song in support of the campaign. Every single comes out around December 1 (coincides with World AIDS Day). As of the album they had released six Christmas themed songs and music videos: "A Great Big Sled" (2006), "Don't Shoot Me Santa" (2007), "Joseph, Better You Than Me" (2008), "¡Happy Birthday Guadalupe!" (2009), "Boots" (2010), and "The Cowboys' Christmas Ball" (2011).
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