Eleveneleven

Ellen DeGeneres will announce on "The Ellen DeGeneres Show" on Wednesday that she is starting a record label -- eleveneleven -- and signing up 12-year-old YouTube sensation Greyson Chance as her first artist.

Everyone is talking about Ellen's big announcement that she's starting a record label called eleveneleven. A lot of people have been asking where the name came from, so today she has the explanation.

Ellen DeGeneres is really getting into this whole music thing. The talk-show host, 52, who's just wrapping up her first…

eleveneleven records. 1,285 likes · 1 talking about this. eleveneleven records, owned by Ellen Degeneres.

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eleveneleven is a record label founded in 2010 by Mike Hamlin, Ellen DeGeneres and her production company, A Very Good Production, in association with longtime affiliate Warner Bros. DeGeneres announced it on her show saying that the label would concentrate on lesser known artists and that she had been looking for videos of performances on YouTube. DeGeneres explained her choice of name, claiming that she often sees the number 11:11 when looking at her clocks, that she found Greyson Chance on the 11th, and that the singer's soccer jersey has the number 11.[1] All of the artists on the label have, thus far, been distributed via Interscope Geffen A&M.