Analytics

As a content marketer, you can take the guesswork out of the process by using data-driven empathy: using analytics to get into the heads of your visitors and find topics they care about most (and the topics that will convert). Here are three ways to pull blog post topics right out of your Google Analytics account – so you can write blog posts that are sure to resonate with your audience.

You have a blog. You spend hours writing great content on your blog. So why not take a few minutes to set up Google Analytics to monitor your stats? It’s a no brainer – If you commit a few minutes now to set up your Google Analytics to track, then you’ll be able to let … Continued

This post has been resurrected, tweaked, prettied up, then republished. Just like new! Does the word “analytics” make your eyes glaze over? Sorry about that… because I’m gonna say that word a lot in this post. But if you’re serious about improving your blog, analytics matter. Truthfully, all sorts of analytics matter. Depending on your …

Learn specific ways you can improve your business blogging efforts by using indicators from your marketing analytics.

Every successful blogger is constantly keeping an eye on their visitors. I do, and many others are doing it here and here. I’ll be honest, there are tons of different plugins, trackers and web applications that all say that they can track your blog visitors/stats. However, the most accurate one is without a doubt – Google Analytics.

A how-to guide for tracking blog traffic and success with Google Analytics. Step-by-step instructions and screenshots for using Google Analytics for blogs.

How do you define your blogging success? It’s always nice to get feedback from readers, hear thank-yous and congrats, and get comments on your popular posts. But when it comes to strategically growing your blog and implementing an effective blog monetization strategy, you need something more than good feelings – you need cold hard data.

Google Analytics 5 took the best features of their analytics program and made it even easier to use with new organization and visualization features. Here are nine awesome things you can do with Google Analytics 5 that will help you get the most out of your analytics information and use it to improve your website’s content, conversions, and user experience.

Google Analytics is a mile wide and a mile deep. This presentation helps you become a better blogger with Google Analytics. It's not that scary, I promise!