Head-Up Display (HUD)

Automotive supplier Continental is developing an Augmented Reality Head-up Display (AR-HUD) in order to facilitate a new form of dialog between the vehicle and the driver. Here is its da detailed description how it works.

Only a few short years ago, the use of displays in automobiles was considered a luxury spec reserved for high-end vehicles. Today, however, rapid deve

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Continental announced that Elektrobit will build a software suite called AR Creator designed to prepare cars and drivers for the shift to full autonomy.

In addition to showing your current speed, Continental's Augmented Reality Head-up Display (AR-HUD) system can overlay information on the road specifically where it is most relevant to the driver, such as the distance to the car in front, when to make a turn, or even upcoming driving conditions.

For many drivers, trying to follow digital route guidance in an unfamiliar place amid intense rush-hour traffic can cause sensory overload, high anxiety—and compromise safety. New technology recently tested in advanced prototype form by Automotive Engineering is aimed at mitigating and even preventing such scenarios.

Tokyo (February 27, 2017) - Konica Minolta, Inc. (Konica Minolta) has developed the world’s first* three-dimensional augmented reality head-up display (3D AR HUD) that meets the growing global need to assist safe driving.

Learn about the production-ready Augmented Reality (AR) Head-up Display solutions showcased at CES 2017. Contact us for i.MX6 based Android Heads-up Display (HUD) product demo

WayRay, a Swiss augmented reality technology provider, brought its in-car heads-up display solutions to CES 2018 to show what its unique approach can do. The..

The Continental head-up display represents a key technology that reduces driver distraction and increases driver safety.

In the near future augmented reality head-up displays will help to make driving even more comfortable and safe. This generation of HUDs supplements the exterior view of the traffic conditions in front of the vehicle with virtual information (augmentations) for the driver. The augmented reality head-up display differs from a normal windshield-HUD since the reflected information appears to be part of the driving situation itself. When navigating, for example, a virtual symbol inserted precisely into the exterior view marks the route that the driver should follow on the road ahead. When distance controls (adaptive cruise control, ACC) are enabled, a marking in the AR-HUD visualizes which vehicle in front is detected by the assistance system.

A head-up display or heads-up display,[1] also known as a HUD, is any transparent display that presents data without requiring users to look away from their usual viewpoints. The origin of the name stems from a pilot being able to view information with the head positioned "up" and looking forward, instead of angled down looking at lower instruments. A HUD also has the advantage that the pilot's eyes do not need to refocus to view the outside after looking at the optically nearer instruments.