History

The story behind the increasingly popular athletic brand.

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Adolf Dassler Was Inspired By A Single Idea When He Made His First Shoes And His First Shoe, Made From The Materials From Canvas After The Second World War Adi Dassler Start Sports Shoes Using Canvas And Rubber From American Fuel Tanks And Many More.

Founded in 1924 by two brothers, Adi and Rudolf Dassler, Adidas have since become one of the most famous sportswear brands in the world. The company with the three stripes logo now has its products for sale in pretty much every country around the world and generate sales in excess of 14.5 billion Euros each year.

Adidas, a German company with roots in Herzogenaurach near Nuremberg, tells a quintessential success story. The work of brothers Adi and Rudi Dassler, Dassler Brothers Shoe Factory focused on creating the best shoe for each sport and was one of the earliest to partner with athletes for promotion and feedback. After World War II the brothers went their separate ways, with Adi forming adidas.

Adi Dassler - the man who gave Adidas its name made his first shoe in his workshop in Herzogenaurach near Nuremberg in Germany in 1920. As one of the worlds orginal sportswear brands, Adidas has a rich history of success.

The family fight that created Adidas and Puma.

Everyone knows the brand Adidas. But do you know its origins? What was Adidas founder Dassler's position in WWII?

Want to learn more about one of the world's most iconic brands? Then check out this piece about the history of Adidas.

We started in a wash room and conquered the world. And in-between, we have scored big and also, sometimes, struggled to reach our goals. We have done our best for the best.

Adidas AG (German pronunciation: [ˈadiˌdas]) (stylized as ɑdidɑs since 1949) is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.