Adidas Endorsement

Here's one expert's take on the potential megadeal from Adidas for rising tennis star Naomi Osaka.

Naomi Osaka, 20, won her first Grand Slam championship against Serena Williams last week. Now the tennis star is making more history with an alleged Adidas deal worth $8.5 million annually, according to The Times.

Naomi Osaka is cashing in big on her U.S. Open triumph. Osaka has signed new contracts for endorsement deals with Adidas and Nissan. She announced the Nissan deal Thursday at a press conference...

Adidas is reportedly set to sign US Open champ Naomi Osaka to a new deal worth $8.5 million per year. The endorsement would be the biggest apparel deal ever in women's tennis.

Brands are beginning to come round to the idea that female sports can pull in huge audiences and plenty of potential customers

Naomi Osaka’s winning streak didn’t stop at the U.S. Open. Since defeating Serena Williams, Osaka has reportedly signed endorsement deals with Adidas and Nissan.

But it is still less than Adidas' biggest deals with men.

Naomi Osaka, the 20-year- old tennis sensation who last week became the first Japanese player to win the US Open, is cashing in on her success. With her first Grand Slam title in hand, Osaka is close to signing a deal with Adidas that would make her the brand’s highest-paid female athlete, according to reports on Thursday.