Internal and External Linking Strategies

When creating a website, it’s easy to focus on the graphic design and on-page SEO elements that creating an integrated site gets lost. But it’s imperative that it does not. Interlinks—textual links between pages on your site—are still vital to the success of your website in the search engine rankings and with your viewers.

Do a quick Google search on "How to get links" or something like that—you’ll get a whole boatload of blog posts and other articles from the SEO community with nearly countless tips and tricks to getting links that point back to your site.

One of the biggest challenges many people face when optimizing their site for the search engines is getting quality backlinks (links to your site from other sites).

Nearly every article on internal linking starts with a discussion of how complicated yet how important the subject matter is. On the one hand, internal linking is such a simple concept, and everyone should be doing it. On the other hand, the theory, process, and best practices of internal linking get extraordinarily complex.

Search Engine Land's Guide to SEO Chapter 5: Link Building - why you need to attract quality, authoritative links with diverse anchor text for search rankings

Have you ever wanted to know which 3 link building strategies are most effective?

Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

A site map is literally a map of your Web site. It is a tool that allows visitors to easily get around your site. Having a well constructed site map is not only important to create a positive experience for your potential customers, but is an important aspect of search engine optimization (see Helping Spiders Crawl through Your Web Site); a site map allows search engines to easily index all of the pages on your site.

Sitemaps help ensure your site is fully indexed by feeding your content to search engines - be it a standard XML, or for images, video, news, or mobile. Here's

Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content.

Sitemaps are exactly what the name indicates—a map of your website. Just like any map, a sitemap makes it easy for users or spiders—programs designed to crawl your site—to navigate your page and find the information they need quickly. This is why your website needs a well-crafted sitemap.