Consumer concerns about poor working conditions in Asian factories and toxic chemicals used in fabric production are driving interest in ethical fashion, helping it start to appeal to a broader market.
When fashion designer Halston did a line of low-priced clothing for J.C. Penney in 1982, the top-end stores that once favored the revolutionary stylist's designs suddenly dropped them from their racks.
The Mass-Market Theory, otherwise known as the 'trickle across', is a social fashion behavioral marketing strategy established by Robinson in 1958 and King in 1963.
A company that sells affordably priced products that appeal to a wide variety of consumers. Mass market retailers are not necessarily known for selling durable, high-quality merchandise or for having exceptional customer service, but they do meet consumers' wants and needs, at reasonable prices.
Consumer concerns about poor working conditions in Asian factories and toxic chemicals used in fabric production are driving interest in ethical fashion, helping it start to appeal to a broader market.
When fashion designer Halston did a line of low-priced clothing for J.C. Penney in 1982, the top-end stores that once favored the revolutionary stylist's designs suddenly dropped them from their racks.
The Mass-Market Theory, otherwise known as the 'trickle across', is a social fashion behavioral marketing strategy established by Robinson in 1958 and King in 1963.
A company that sells affordably priced products that appeal to a wide variety of consumers. Mass market retailers are not necessarily known for selling durable, high-quality merchandise or for having exceptional customer service, but they do meet consumers' wants and needs, at reasonable prices.
