Communication theory is a field of information theory and mathematics that studies the technical process of information and the process of human communication.
We very briefly covered Cultivation Theory in an earlier post, give it a read if you are looking for a quick summary, otherwise keep reading for the super-longwinded version...Cultivation theory (aka cultivation hypothesis, cultivation analysis) was an a theory composed originally by G. Gerbner and later expanded upon by Gerbner & Gross.
Attitudes may change because of factors within the person. An important factor here is the principle of cognitive consistency, the focus of Festinger's (1957) theory of cognitive dissonance. This theory starts from the idea that we seek consistency in our beliefs and attitudes in any situation where two cognitions are inconsistent.
Communication theory is a field of information theory and mathematics that studies the technical process of information and the process of human communication.
We very briefly covered Cultivation Theory in an earlier post, give it a read if you are looking for a quick summary, otherwise keep reading for the super-longwinded version...Cultivation theory (aka cultivation hypothesis, cultivation analysis) was an a theory composed originally by G. Gerbner and later expanded upon by Gerbner & Gross.
Attitudes may change because of factors within the person. An important factor here is the principle of cognitive consistency, the focus of Festinger's (1957) theory of cognitive dissonance. This theory starts from the idea that we seek consistency in our beliefs and attitudes in any situation where two cognitions are inconsistent.
