Community Politics Campaigns and Elections Political Consulting Negative Campaigning

Negative Campaigning

MrOwl Community

The role of political consultants in the development of negative campaign advertisements (also called "mudslinging" in American political campaigns), including candidate-to-candidate comparisons and messages that call an opponent's character, record or values into question.

Negative presidential campaign ads going to new extremes

Getting more negative and light on facts, observers say; Claims in some ads so dubious, they're making some people in both parties uncomfortable
http://www.cbsnews.com/news/negative-presidential-campaign-ads-going-to-new-extremes/
In Praise of Negative Campaigning

The 2016 race is about to turn rough - very rough. And there's no reason it shouldn't.
http://www.politico.com/magazine/story/2015/07/in-praise-of-negative-campaigning-120151
Negative Campaigning

News about Negative campaigning.
http://www.huffingtonpost.com/news/negative-campaigning/
Negative Campaigning

Going negative is not a step to be taken lightly, although today more campaigns go negative more quickly than ever before.
http://www.completecampaigns.com/article.asp?articleid=8
Negative Campaigning - Wikipedia, the free encyclopedia

Negative campaigning, also known more colloquially as "mudslinging", is trying to win an advantage by referring to negative aspects of an opponent rather than emphasizing one's own positive attributes or preferred policies.
https://en.wikipedia.org/wiki/Negative_campaigning
Articles: How Negative Campaigning Works

Why did Mitt Romney lose? The explanation lies in the universal rules of marketing and communication. These laws are rooted in a Right Brain understanding of how the laws of branding and positioning work in the voters' minds.
http://www.americanthinker.com/articles/2013/03/how_negative_campaigning_works.html
ThisNation - Do Negative Campaign Ads Work? - This Nation

American government & politics portal. Free online textbook, documents library and more.
http://www.thisnation.com/question/031.html
Political Ads, Often Negative, Try Instead to Accentuate the Positive - The New York Times

Some of the best-known super PAC's are making an effort to also cast their candidates in an appealing way instead of solely attacking opponents.
http://www.nytimes.com/2014/04/18/us/politics/in-a-switch-some-campaign-ads-press-the-positive.html?_r=0
Negative Political Ads and Voter Effects: Research Roundup - Journalist's Resource Journalist's Resource

Many people have a visceral reaction to political attack ads on TV: Not much will prompt a faster change of the channel. But they are difficult to escape during election season and it is doubtful that the 2016 presidential election season will be much different.
http://journalistsresource.org/studies/politics/ads-public-opinion/negative-political-ads-effects-voters-research-roundup
Why Negative Political Ads Work - CNN

Though most people claim to dislike them, negative ads are now a must-have for every presidential campaign. Ruthann Lariscy explains why.
http://www.cnn.com/2012/01/02/opinion/lariscy-negative-ads

Links
Media

Negative presidential campaign ads going to new extremes

Getting more negative and light on facts, observers say; Claims in some ads so dubious, they're making some people in both parties uncomfortable
http://www.cbsnews.com/news/negative-presidential-campaign-ads-going-to-new-extremes/
In Praise of Negative Campaigning

The 2016 race is about to turn rough - very rough. And there's no reason it shouldn't.
http://www.politico.com/magazine/story/2015/07/in-praise-of-negative-campaigning-120151
Negative Campaigning

News about Negative campaigning.
http://www.huffingtonpost.com/news/negative-campaigning/
Negative Campaigning

Going negative is not a step to be taken lightly, although today more campaigns go negative more quickly than ever before.
http://www.completecampaigns.com/article.asp?articleid=8
Negative Campaigning - Wikipedia, the free encyclopedia

Negative campaigning, also known more colloquially as "mudslinging", is trying to win an advantage by referring to negative aspects of an opponent rather than emphasizing one's own positive attributes or preferred policies.
https://en.wikipedia.org/wiki/Negative_campaigning
Articles: How Negative Campaigning Works

Why did Mitt Romney lose? The explanation lies in the universal rules of marketing and communication. These laws are rooted in a Right Brain understanding of how the laws of branding and positioning work in the voters' minds.
http://www.americanthinker.com/articles/2013/03/how_negative_campaigning_works.html
ThisNation - Do Negative Campaign Ads Work? - This Nation

American government & politics portal. Free online textbook, documents library and more.
http://www.thisnation.com/question/031.html
Political Ads, Often Negative, Try Instead to Accentuate the Positive - The New York Times

Some of the best-known super PAC's are making an effort to also cast their candidates in an appealing way instead of solely attacking opponents.
http://www.nytimes.com/2014/04/18/us/politics/in-a-switch-some-campaign-ads-press-the-positive.html?_r=0
Negative Political Ads and Voter Effects: Research Roundup - Journalist's Resource Journalist's Resource

Many people have a visceral reaction to political attack ads on TV: Not much will prompt a faster change of the channel. But they are difficult to escape during election season and it is doubtful that the 2016 presidential election season will be much different.
http://journalistsresource.org/studies/politics/ads-public-opinion/negative-political-ads-effects-voters-research-roundup
Why Negative Political Ads Work - CNN

Though most people claim to dislike them, negative ads are now a must-have for every presidential campaign. Ruthann Lariscy explains why.
http://www.cnn.com/2012/01/02/opinion/lariscy-negative-ads

Enter username for account

Enter username for account

Not a member of NMPED Community!

Negative Campaigning

The role of political consultants in the development of negative campaign advertisements (also called "mudslinging" in American political campaigns), including candidate-to-candidate comparisons and messages that call an opponent's character, record or values into question.

Logged Out