Kashiff Khan, MD Fashion TV leads a kind of life that has been envisioned by any ambitious fashion entrepreneur in the country. He is often spotted at page 3 parties busy launching a new F salon in one corner of the country or crowning FTV Miss Europe outside of the country. The fashion world is popularly known for its glitz and glamour but what is frequently overlooked is the reality of behind-the-scenes work that goes into running the show. 

Being a Fashion TV MD is a full-time job that requires sheer dedication and hard work. It goes beyond overlooking the operations and management of the overall team to achieve the organization goals. It demands attending never-ending meetings, launch events, strategizing about other business ventures, building long-term industry partnerships and presenting oneself at all times as the official representative of the brand. 

Wearing the hat of an entrepreneur is not an easy job and it comes with its own set of challenges and testing times. The journey of entrepreneurship takes its own sweet time to progress and if you are not willing to continue working at a grueling pace, you might want to reconsider your business. However, in the books of Kashiff Khan, there is nothing impossible to achieve if you work smartly instead of working hard. He believes that has been his secret ingredient to his success today. 

It is a no-brainer that the world of fashion is synonymous with a cut-throat and competitive work environment. Kashiff Khan sees no limit when it comes to his overall growth. His secret to sustaining in a competitive field like fashion is knowing how to maintain his own brand along with his professional networks. In the world of brand business development in India, he is often looked up to by budding entrepreneurs for a source of inspiration.