I know how hard it is for a freelancer to find projects. But I am someone who always gets projects without pitching anyone. Know How?
Do you want to get consistent leads without using paid ads?
Are you struggling to close clients?
If yes, then you are in the right place as this article is going to cover that for you. Before you start getting the projects, you will need to understand the importance of branding. There was a time when only a few people were focusing on branding but now it has become a whole new game.
Look at the Brands like Nike, Reebok, McDonald's, etc. they are spending millions of dollars on their branding and this is the only way that they are able to sell their premium products without much effort. One important thing that plays a great role in Branding is Content.
Not a single campaign can run without Content and you would have to agree on that part. Even if you are simply writing an email to your subscribers then that is your Content. In the earlier times, people used to ignore the quality of content and they were just using the General forms. But soon they realized the importance of the type of content that needs to be used in different niches.
Each and every type of content has a different tone, audience, and way of writing. You can even persuade your audience with the help of your amazing copywriting skills. Yes, many people still think that both of them are the same, but,
Content Writing is different from Copywriting.
If you will look at the importance, both are really very important and you cannot just ignore one, to have another in your content strategy.
Now, coming back to the topic of how you can get a good number of projects with content marketing. Below are some of the ways that can help anyone reach their audience with the help of content marketing. For this to happen, you will need to focus on the quality of content rather than quantity.
1. Join Communities
The first thing that you can do is to join relevant communities
on different platforms. It is suggested to go with Facebook as it has a huge userbase available to network with like-minded people. You don't need to get into groups with millions of members as it might have a lot of competition. In the beginning, you can start with a small group of thousands of people but it should be active enough for getting consistent leads.
2. Help People
The more you will help people, the better you can get at your freelance process. People hesitate to pay at first but once they see the ability in you, they would come back for more. When you help them with their issues, it builds trust and you would not regret that any day.
You can start it by sharing useful guides, helping people with their queries, or by sharing industry related updates before anyone else does it. Showcase yourself as an authority in that particular niche and you would always be getting more than enough projects.
3. Be Consistent
You cannot skip things while you want to build a personal brand. If you will not be available for a few days, people might start finding someone who can replace you. So, be consistent with what you do and it is always great to schedule things based on the days. For example, you can choose a day from the week on which you share industry updates. Many people would start looking for your updates and this is how you can grow your audience.
4. Quality is Important
While doing this, you would notice that a lot of other people are also trying to acquire leads from the same community. Then, how can you differ your efforts from all of them?
The answer is Quality Content.
You should not be limiting yourself to publish posts in the groups. After building an audience, you can try
other types of content too. Some people focus on creating lead magnets to attract interested people and then later convert them into paying customers. These lead magnets include ebooks, case studies, freebies, white papers, and newsletter based courses.
Whatever you choose to create, keep quality in mind.
5. Lead Magnets Can't Be Ignored
As
mentioned above, lead magnets will always help you in getting consistent leads. And, eBooks are one of the most popular and easy to be created lead magnets. Ebooks as a lead magnet work in almost every industry out there and marketers really love them for the same reason.
One thing to note here is that you will need written content for your lead magnets. It will not be similar to the content you publish on the social media groups as lead magnets require a bit of a
professional approach.
So, how to write content for lead magnets including ebooks?
Don't
worry as there are content writing agencies that provide such services.
It depends on your requirements and budget to choose a good agency out of them. Like, if you want to have ebook content done, it is always good to find an agency that can do it for you.
Most people would suggest you go with an
ebook writing service that suits both your requirements and budget. In India, there is no shortage of such ebook writing agencies and the best you can do is to get a free pre-written sample once to check their style of writing content.
6. Have a Portfolio Ready
There is no good in doing all the above activities if you are not focusing much on building a solid portfolio. Everyone would want to know more about what you do, your journey, previous projects and why should they hire you. For that, you can create a simple portfolio website so that you can redirect people from your organic campaigns to the landing pages on your portfolio website.
