A quick way to notify the audience about new events taking place in the online store is to send them to Direct Instagram. Good text in a message can increase sales. The technique works when building long-term relationships with clients during friendly communication, individual suggestions, etc. Don't be intrusive, clients don't like this.
Before launching emails, remember that social network algorithms are designed to block spam. Constantly monitor the restrictions imposed by the social network, formulate several advertising options, and do not send the same thing. The texts should look unlike advertisements.
Mailing to Direct is an alternative to email marketing. Business owners set up communication with potential buyers on the territory of social networks. According to research by the marketing center, the greater effectiveness of messages depends on the number of letters and calls. Every day, 300 million users spend time on the social network. Of these, about half are constantly checking their private messages. Thus, correspondence on the social network Instagram provides more benefits than standard email.
There are positive aspects of persistent advertising messages:
The type of promotion in messages, like any other, has drawbacks:
There are two options for mailing - manual and automatic. For manual, you will have to independently prepare templates, sending proposals to the target audience. You will have to send messages to each client yourself. The process is carried out slowly, works ineffectively, therefore, practically no one is practicing. Consider working, inexpensive programs that automate promotion processes.
New social network algorithms are aimed at finding and eliminating fake accounts. A welcome message on Instagram sent from bots comes under suspicion. Moderators block suspicious profiles when using third-party programs. Don't worry, you can still work in the services, the main thing is not to exceed the limits, to make your mailing more accurate.
Let's talk about creating advertisements using Tooligram.com as an example. When creating your first campaign, link the program to your Instagram account, go to the "Mailing to Direct" tab. In the window that appears with the settings, it is suggested to create two types of ads:
In the case of a welcome message, spell out the text correctly. The speech will be sent to every new subscriber of the page. In the same place, create "personal" offers, if any.
Re-mailing in Direct Instagram notifies subscribers who have subscribed to your page for a long time about something new. More often it is sent to those with whom the profile owner has already communicated. Such messages tell about new interesting offers of the store, about promotions, discounts and so on. Prepare several options for the description of one product in advance. So the program will independently select offers at random. Configure additional filters as desired. For example, set the age, gender, city of residence of the potential audience.
The security of using various services is ensured by the limits set in the social network. Restrictions are set not only for messages, but also for likes, comments, subscriptions, etc. Young social network profiles are always suspicious, especially when their mobile number is not verified. Young pages that are rapidly gaining popularity fall under the temporary block.
Mailing to Direct Instagram is limited by the following social network limits:
Send in this ratio without fear of blocking by the moderators of the social network. Services are gradually being reconfigured to fit the new rules; automatic promotion processes most likely will not lead to a block.
Since the main task of the message is to arouse the interest of the buyer, involving them in a dialogue, motivating them to write feedback to make sales, there are ways to write texts called lead magnets. The main task of such methods is to attract an audience. They work according to the principles:
Let's talk about how to write a welcome message on Instagram, here's an example.
The text of the letter is developed with the aim of instantly bringing the customer to the conversation. This is done in several ways: leading questions, clarifications, and so on. For example, talk to customers = m, ask who the gift is for (if there are any gift sets for sale, etc.). supplement the texts with posts that help users to quickly select a product for purchase. Make conditions in which the client chooses only the goods and services you produce. Also do not forget track comments on instagram.
Motivation options in the form of gifts, discounts, sweepstakes will suit mainly those customers who have previously purchased products from your store. In other cases, promotions are unlikely to help. Make exceptions in the form of experiments, offer something interesting to new subscribers. In the case of such letters, indicate the initial cost, the rules for the promotion, call for interactions to stimulate sales growth.
